For Rosendahl Design Group, the visual appearance of their communication and marketing materials is of vital importance. Short time-to-market situations are often the case.
"Although design is our core competence, we have chosen to outsource our graphic production to Digital XPress. For the past five years, Digital XPress has successfully been producing finished artwork for Rosendahl's advertisements, packaging, price lists, etc. I have no doubts about the substantial savings and practical advantages that we achieve by outsourcing our graphics production; especially when being engaged in a business that fluctuates considerably over a work year”, says Charlotte Fly Andersen, Vice President for Sales, Marketing & Communication at Rosendahl Design Group.
Between their advertising agencies, Rosendahl Design Group's own marketing departments, and a widespread network of dealers, the company maintains a constant focus on quality and uniformity in its marketing communication. It is extremely important always to supply the right images and the required artwork for any given job to partners. In order to ensure this, Rosendahl Design Group needed a single source supplier that was able to handle sharing of assets and enabling quick and easy access to their co-operation partners. As Digital XPress was already familiar with Rosendahl Design Groups's work routines, it was a comparatively easy task to implement XMedia as the centre for distribution of all the Rosendahl Design Group marketing materials.