Have you ever had the feeling that you are not getting the expected return of investment on your marketing budget? Or have you ever had to ask the graphics department which ad-size your company is using the most? Or would you like to know how well your company utilizes the assets of you DAM?
The XMedia statistics module changes gut feelings to tangible figures. You will be able to see exactly which assets are being used, who is using them, and what they are used for.
If you are using XPublish templates, the Statistics Module will provide an easy-to-understand overview of how various templates are being used by different users, and which templates are being used the most. This is a great help in learning how your brand is being managed by your users. Maybe nobody use full-page ads, then why spend money on developing them? Or, if the poster templates are popular, you might consider creating additional versions of the poster templates, etc.
Statistics can also be very helpful in keeping the DAM system at top of mind of your users. When you are able to see who the most active users are, you also know who to involve in future plans for your DAM. Or, if you want someone to test a new concept, it makes sense to pick users who are already experienced in executing concepts.
Inactive users can often be placed in either of two categories: 1. "We see no need for branding", or 2. "We accept that branding is necessary, but we do not want to use the marketing material provided by the marketing department". Both attitudes can be dangerous. Instead use the insight provided by XMedia Statistics to confront inactive users and encourage them to utilize the assets provided on your DAM.